There has been a shift in the way Australian properties are presented for sale online and when it comes to renting there is absolutely no reason why this should not also be the case.

Property photographs are polished, sharp and appealing and every owner of a rental property should be following in the footsteps of vendors and investing in professional photography. For a minimum cost, the benefits are many.

Promote your property in its best light

Professional photography ensures that a listing looks sleek and presents well and can instantly be the difference between a listing that flies off the market or sits for weeks without a tenant.

Professional photos will draw more attention to the property than those taken with a mobile phone or iPad or on a handheld camera, all of which tend to suffer from insufficient lighting, poor quality and bad angles.

Use on a number of advertising platforms

Having professional photographs taken of an investment property allows for exposure on many advertising platforms.

Online internet listings, social media, and tenant email alerts are just some of the ways in which we can use photography to market a property, making the need for smart, quality photographs essential in attracting the right tenant for a property.

Don’t lose rental income with a property that won’t rent

Using professional images in a rental listing can ensure that a property does not remain vacant for a period of time, as properties with professional photographs tend to rent quicker than those without.

Another added bonus is that professional photos are timely and can be re-used when the property is re-leased. They are also tax deductible for the rental provider; two cost-effective reasons that will appeal to every savvy property investor.

First impressions count

First impressions do count, and it doesn’t matter if your property is the worst in the street or the best in the street; quality photographs will jump right out and attract potential tenants and make them want to click through and explore a listing.

Greater listing enquiry and more inspection attendees will be generated plus professional photographs are also likely to attract a better-quality tenant, avoiding those who are likely to treat the property with disrespect. Pre-lease condition will also be evident and can be referred to at the end of a lease.