HOW TO SELL REAL ESTATE IN A COOLING PROPERTY MARKET
- Matt Borg

- 11 minutes ago
- 2 min read

So what happens when a property market cools? Do properties stop selling completely? Do prices plummet? Will you be able to pick up a bargain property at half the price that
it was last year?
The answer is no! No, no, no and no.
The fact of the matter is, even in a cool real estate market, people still buy and sell properties. They still get married, have babies, watch as their babies grow into teens, change jobs, build careers, fret over an empty nest. Life still goes on, and because life goes on, people keep upgrading their properties to bigger homes that can meet their growing needs, and downgrading their homes as their children move out and move on.
Life goes on, and yours is no exception. If you have a young family and you’re still in your first home, but you’ve outgrown it now to an almost chaotic point, are you really going to wait for the next market move before you think about improving your family’s situation?
Sell and buy when suits you, your life and your loved ones — your home is a solid financial investment, but it is also an investment in the comfort of you and your family.
As a property owner looking to sell, you need to keep in mind two balancing factors:
Firstly; most people who are selling something (that could be you!) also need to buy something.
And secondly; even if you have to adjust your selling price slightly to meet the market, you can also relatively adjust your buying price for a new property, meaning ultimately, the change in the market has little affect on you.
Cooling doesn’t just happen to you, it affects the entire market and simply sets a new benchmark for property pricing.



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